I received a proposal to advertise on the www.everyclick.com search engine today.
The search engine gives half of its gross advertising revenue to Charity....a great idea that I don't think we will see Google emulating.
They currently have over 41,000 registered users and are growing at a rate of 10% per month.
So what's different about that, well you the advertiser can choose which Charity receives half of the advertising fee you spend.
I thought this was quite neat and gives a genuine 'ethical' feel to corporate advertising that I think savvy web consumer would appreciate.
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