A post here from e-Consultancy on the adoption, or non-adoption of Web 2.0.
Charlene Li's Social Technographics Paper (subscription req'd) pretty much supported the fact that currently half of all web users are not yet using Web 2.0 tools.
For me it raises these two questions;
- Is this figure static or is it reducing?
- Does it matter anyway given that the people who ARE interacting with social media and creating content are the opinion formers for the 49%
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