Lee Odden a the Online Marketing Blog posted his Top Online PR & Marketing reading list. They are;
- The Long Tail - Chris Anderson
- Join the Conversation - Joseph Jaffe
- The New Influencers - Paul Gillin
- The Search - John Battelle
- The New Rules of Marketing & PR - David Meerman Scott
- Now is Gone - Geoff Livingston & Brian Solis
- Do It Wrong Quickly, How the Web Changes the Old Marketing Rules - Mike Moran
- Search Engine Marketing Inc - Bill Hunt, Mike Moran
- The Corporate Blogging Book - Debbie Weil
- Waiting for Your Cat to Bark - Jeff & Bryan Eisenberg
- The Eyes Have It - Kevin Lee & Steve Baldwin
- Lead Generation for the Complex Sale - Brian J. Carroll
- Duct Tape Marketing - John Jantsch
- Seth Godin’s “Meatball Sundae - Is Your Marketing Out of Synch?” is scheduled for release in December
I can admit I've read four but not all of these titles, so I thought I would add a couple more that I have read just for good measure. Check out;
- Wikinomics, How Mass Collaboration Changes Everything - Don Tapscott & Anthony Williams
- The Cluetrain Manefesto - Christopher Locke, Rick Levine, Doc Searles & David Weinberger
- Naked Conversations, How Blogs are changing the way businesses talk with customers - Robert Scoble & Shel Israel
- The Medici Effect - Frans Johansson
For those of you without the spare time to fit all this reading in, try getting the audio books version if you can and play it on your iPod / in the car.
