The Reebok jock shock

Seth blogged today about the fact that the call to action at the end of this old Reebok ad on YouTube leads to a 404 error page.

The video has had over 900,000 views and is continuing to earn somekind of brand equity for Reebok but they seem to have neglected the fact that content lives on and on.

True, they have missed an opportunity. But I think the real test is how long will it take reebok to pick up on the conversation in the blogoshpere and fix the re-direct?

The stopwatch is running....