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February 28, 2008

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Arjo Ghosh

Hi Steve

It seems that the affiliate market has always been a response to the inefficiency of big companies in digital marketing. The good ones add a lot of value because they have innovated and worked hard to develop a high value outsourced model. The problem long-term is that the affiliate model doesn't build brand equity in search marketing or social media.

If a brand is going to be successful in networked media, it has to build it's own connections - this cannot be outsourced.

marketing digital

I liked the article..

Alex

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      The opinions expressed herein are my own personal opinions and do not represent my employer's view in anyway.