The Digital Marketing Briefing

I stumbled into Joseph Jaffe’s podcast ‘Across the Sound’ about two years ago. I know this as I distinctly remember C.C. Chapman recommending him during an episode of Accident Hash while I was putting together a new bed in the spare room of the house we had just moved into.

That’s how strangely exact you can be when you hear something you like via audio!

Through CC’s great music podcast I made the synaptic jump to Josephs marketing podcast and the lines between my personal & business life were forever blurred.

Happily the crumb trail continued and before long I had plugged into For Immediate Release, The ClientSide Podcast, & Mitch Joel’s Six Pixels of Seperation (for which I am particularly grateful for).

Why the trip down memory lane? Well I got to meet Joseph Jaffe today at the Digital Marketing Briefing in London. Joseph delivered his keynote speech, ‘Life after the 30 Second Spot’ in the morning, and followed up in the afternoon with a workshop billed as ‘Join the Conversation’. This turned into a fun off piste ramble through blogging, podcasting, twitter and the power of community. A live shout out to his Twitter followers to call in via Skype solicited about 10 instant phone calls, that was great as you could almost see the moment the penny dropped as the group started to realise the power and opportunity of a truly connected world.

I love Josephs’ irreverent style. It worked perfectly in keeping your attention and serves as a kick up your ass. Something we can all do with from time to time.

An impromptu tweet up with Joseph, Mike O’Hara, Eaon Pritchard, David Cushman & Rachel Clarke blah plus a few Mohito’s, at Chez Gerard in Covent Garden, finished off the day. Dodgy video of which can be found here.

Best quote of the day, well there were two really, ‘Production is the new consumption’, and ‘if your audience has fragmented, then you have to as well’.

Comments

[Joseph Jaffe]

Steve,

Just getting to responding now. Got back on Friday and arrived with a pretty lousy throat ache....probably too much talking, flying and a viral infection to boot :(

Putting up the video on Jaffe Juice group via Facebook (why aren't we connected yet?)

Talk soon and stay in touch.

Joe

PS http://www.facebook.com/group.php?gid=4331765948

[eaon pritchard]

good to (too briefly) meet you Steve.
keep in touch for other tweet ups in London, theres always a few. I'm @EaonP on twitter,
hopefully tweet with you soon.
E

[Michael Seaton]

Thanks for the shout out Steve. You have put me in with some very good company there - I'm humbled. Glad to see Jaffe spreading the love on the other side of the Atlantic!

[Steve Jay]

No problem Michael. The client side perspective was obviously very relevant to me and that's what made it different.

[Jamie Coomber]

Hey Steve

Sorry I had to miss the Tweet up, I had a long night in the office but I had breakfast with Joe the next morning and he said it was good fun.

Will arrange another impromptu tweet/geek up with the good man @Eaonp soon so will keep you posted.

Jamie

[carly]

Cant believe i've only just found this post! Anyway, its the quotes i like at the bottom - very true.
Hope to see you updating this blog again soon?

[Akansha]

hey steve, nice article.

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[Digital Marketing]

Brilliant article and I will soon be putting the info to good use.
Thanxs.
Digital Marketing

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