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April 02, 2008

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Ben Acheson

The AA is a really interesting case for online marketing.

I found TheAA.com 5th in the organic SERPS for 'breakdown assistance', so I think they need to look hard at SEO.

They were number 2 in the paid results. I bet they are spending more than they need to on PPC.

I suggest that they probably need to closely monitor their PPC campaign and scale it back with SEO and other digital marketing activities to compensate.

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      The opinions expressed herein are my own personal opinions and do not represent my employer's view in anyway.