A good test of the power of social media....
We are currently hiring at The AA within our Digital Marketing Team
If you have relevent experience in Affiliate Marketing, Search or Email, send your CV's to Steve.Jay@TheAA.com
« The Digital Marketing Briefing | Main | An update on my fundraising »
April 02, 2008
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July 2010
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Blogs & Podcasts
- Accident Hash
- C.C. Chapman
- Charlene Li's Blog
- Charlene Li's Blog
- Duct Tape Marketing
- E-consultancy - Internet Marketing News and Blogs
- Guitarist
- Jaffe Juice
- Mashable!
- Neville Hobson
- Search Engine Watch
- Seth's Blog
- Silver Fern Marketing
- Six Pixels of Separation Blog
- Stompbox Guide
- Sussex Treewrights
- Web Strategy by Jeremiah
- “Let the Good Times Roll” by Guy Kawasaki
Categories
- Advertising
- Affiliate Marketing
- Agencies
- Aggregators
- Apple
- Browsers
- Business Communcation
- Conferences
- Consumers
- Content Management
- Creative
- Customer Loyalty
- Customer Service
- Digital Marketing
- eBusiness
- eCommerce
- Links
- LongTail
- Marketing Effectiveness
- Mobile
- Music
- Organisational Change
- Podcasting
- Podsafe Music
- Presence Stream
- Recruitment
- RSS
- Search Engines
- Social Media
- Social Networks
- Traditional Marketing
- Video
- Viral
- Web 2.0
- Web Analytics
- Web/Tech
Google Reader
Disclaimer
The opinions expressed herein are my own personal opinions and do not represent my employer's view in anyway.
The AA is a really interesting case for online marketing.
I found TheAA.com 5th in the organic SERPS for 'breakdown assistance', so I think they need to look hard at SEO.
They were number 2 in the paid results. I bet they are spending more than they need to on PPC.
I suggest that they probably need to closely monitor their PPC campaign and scale it back with SEO and other digital marketing activities to compensate.
Posted by: Ben Acheson | September 03, 2010 at 11:34 AM