The Digital Marketing Briefing

I stumbled into Joseph Jaffe’s podcast ‘Across the Sound’ about two years ago. I know this as I distinctly remember C.C. Chapman recommending him during an episode of Accident Hash while I was putting together a new bed in the spare room of the house we had just moved into.

That’s how strangely exact you can be when you hear something you like via audio!

Through CC’s great music podcast I made the synaptic jump to Josephs marketing podcast and the lines between my personal & business life were forever blurred.

Happily the crumb trail continued and before long I had plugged into For Immediate Release, The ClientSide Podcast, & Mitch Joel’s Six Pixels of Seperation (for which I am particularly grateful for).

Why the trip down memory lane? Well I got to meet Joseph Jaffe today at the Digital Marketing Briefing in London. Joseph delivered his keynote speech, ‘Life after the 30 Second Spot’ in the morning, and followed up in the afternoon with a workshop billed as ‘Join the Conversation’. This turned into a fun off piste ramble through blogging, podcasting, twitter and the power of community. A live shout out to his Twitter followers to call in via Skype solicited about 10 instant phone calls, that was great as you could almost see the moment the penny dropped as the group started to realise the power and opportunity of a truly connected world.

I love Josephs’ irreverent style. It worked perfectly in keeping your attention and serves as a kick up your ass. Something we can all do with from time to time.

An impromptu tweet up with Joseph, Mike O’Hara, Eaon Pritchard, David Cushman & Rachel Clarke blah plus a few Mohito’s, at Chez Gerard in Covent Garden, finished off the day. Dodgy video of which can be found here.

Best quote of the day, well there were two really, ‘Production is the new consumption’, and ‘if your audience has fragmented, then you have to as well’.