I've wanted to put this list together for some time now to try and capture some of the behaviours that people need to exhibit in this space.
I think there is a real challenge here for potential employers & recruitment consultants as people with this mix of skills will be hard to find. To make the job harder there is no real consistency yet in how Digital Marketing jobs are described in the market, i.e. eCommerce Manager, eBusiness Manager, eMarketing Manager etc, and the mix between IT, marketing, product & strategy is not well defined.
Now I'm not claiming that I'm a shining exemplar of all of these behaviours 24x7, by any stretch of the imagination, but these are the things that I believe are important and I aspire to them.
Winning Behaviours for Digital Marketers
Be a Digital Evangelist
If you don't believe itwhy should anyone else? Enthuse and tell everyone about it in your organisation. Has this happened to you? - you've sat in a meeting trying to solve a problem or an issue. In a flash of brilliance you think of a digital solution to the problem that you KNOW will work. But you hesitate to blurt it out because you think people will think you are too left field. If you've had that feeling, great. Your half-way there to being a Digital Evangelist, next time blurt it out.
Have a constant insatiable curiosity for new things
It is likelythat there is no-one above you in your organisation that you can learn from. Learn whatever you can from wherever you can. You are working in a medium which comes readily equipped with the tools to help you find the answers, you just have to find it. Blogs, Wiki's, Podcasts & people exist that cover every topic imaginable. Some are better than others and YOU can help improve the ones that aren't as good.
Seek out and get involved in conversations
Wherever the conversation is happening listen, read, learn, write, mash-up, contribute, disagree and help as much as you can. It's now your turn to put something back in for the people with a constant insatiable curiosity. Doesn't matter if it's in the UK, the USA or the Philippines! When I look to recruit the next person into my team the first thing I'm going to do is Google them to see what conversations they've been involved in.
Try not to make snap decisions about new media
This is a great piece of general advice for life and it's probably one of the hardest things to get used to doing. But once you have eaten your fourth truck load of humble pie it gets easier. Sometimes the benefit or use is not immediately apparent. Kick it around abit like an old football in the garden. Things are evolving and being 'figured out' in real-time. Just because you can't see the practical use today doesn't mean you won't invent one tomorrow.
If you are not learning from your agency partners, question if you have the right ones
You need all the help you can get to stay upto date, try this mantra - 'if your not learning they shouldn't be earning.' If you have a nagging feeling in the back of your mind that your thinking is further ahead than your agency, you need to do something about it. Knowing when it's time to move on is a core skill if you want to maintain a level of continuous improvement.
Don’t get smug about your on-line successes
Likely there is an offline part of your department that you need to continue to work with. The most succesful companies will be the ones that learn the correct balance of online to offline for their particular business. How to get both channels to play to each other strengths will be imperative. Calling your offline counterpart a dinosaur will probably not help discover this balance.
I want to grow this list to a Top 10 as I think of a few more, so I would really like to know what you think and to hear your suggestions?